What is the PR Masterclass: PR & AI?

For two years, the PRmoment editorial team has been investigating and reading about PR and AI. We've taken our time to identify the key issues for public relations and AI.

The program for this PR and AI Masterclass is a result of those conversations.

We've filtered out the snake oil salesman, the bluffers and the AI dead ends to create PR Masterclass: PR & AI.

Each Masterclass will last for 20 minutes. A 10-minute Q&A will follow each Masterclass.

Why attend?

It’s important. AI is going to impact all of our businesses. Whether you’ve already begun your professional AI journey or if you're looking for advice on where to start - this Masterclass will help you.

At this one event, 12 experts will give 10 Masterclasses on PR & AI.

Like in all sectors of the economy, predicting the impact and speed of AI's impact on public relations has been difficult. Now, for the first time, PRmoment brings the finest selection of experts on PR and AI we can find—under one roof, for one day only. Join us. You can purchase a face-to-face ticket or a virtual pass using the form below.

Key themes

  • What PR tasks do I need an AI tool for?
  • What should be in your PR AI toolbox?
  • The impact of AI on your PR workflow
  • How to custom an LLM for your spokesperson or company
  • The legalities of AI: Are brands playing with fire when they use AI content?
  • How AI is changing the PR measurement game
  • Is time-based billing dead? How AI will change the structure, size and workflow of PR agencies
  • What public relations will look like once AI is naturalised into everyday work
  • Has AI overpromised and under-delivered?: An AI in PR reality check

After the event, all guests, including those who attend face-to-face and virtually, will receive a password-protected recording of the sessions.

There will be a canal-side breakout room/terrace and café where guests can plug in their laptops and catch up with emails. The program is designed to be fast-paced, so you can watch all the sessions and/or just join the sessions that you want.

We don’t want anyone who would like to attend, not to be able to. There are a limited number of face-to-face tickets and virtual tickets set aside for people who would like to come but are not able to afford the ticket price. Please contact bensmith@prmoment.com if you feel you are appropriate for this offer to receive a bursary form.

Please note: There will be no sponsors for this event. We don’t believe in charging delegates for a ticket and filling the room with salespeople.