AI in PR - Thursday 2nd July 2026

AI in PR
Buy Tickets View Agenda

What is the PR Masterclass: AI in PR?

PR Masterclass: AI in PR, expertly curated by PRmoment, is your essential deep dive into the transformative power of artificial intelligence within the public relations landscape.

AI in PR has matured. Some of the uncertainty has been answered. Much has not.

Huge progress has been made and therefore the challenges have changed. As some questions have been answered, new opportunities and threats have announced themselves.

The speaker line-up for 2026's PR Masterclass: AI in PR is a great mix of new thinking, fresh ideas but we’ve also ensured we have the best experts in the room.

PRmoment will never invite self-defined "gurus" lacking a proven track record. To ensure depth, our editorial team audits every speaker’s work history and conducts rigorous interviews before confirming their place on the PR Masterclass bill.

Join us. It'll be fun. And really, really useful.

Why attend?

Simply put, this isn't just another industry event; it's your strategic advantage in a rapidly evolving field.

You'll gain first hand knowledge of the AI tools that are reshaping PR, moving beyond theoretical discussions to understand concrete applications.

Imagine leaving with a toolkit of AI-powered solutions for tasks that will directly impact your daily work.

Beyond the practical takeaways, you'll have the invaluable opportunity to network with forward-thinking PR professionals and learn directly from industry pioneers who are already successfully integrating AI into their strategies.

Invest in your future, elevate your skills, and position yourself as an AI-savvy PR leader – the PR Masterclass: AI in PR is a crucial step in that journey.

Buy Tickets

Where & When?

Thursday 2nd July 2026 at 08:30 GMT
LA GALERIA AND STUDIO
6-14 Underwood Street, Lower Ground Floor, London, N1 7JQ

Both in person and virtual tickets are available.

Virtual tickets: from £199 +VAT
Face-to-face tickets: from £449 +VAT

Discounted tickets
We don’t want anyone who would like to attend to be unable to. A limited number of reduced-price face-to-face tickets and virtual tickets have been set aside for people who would like to come but cannot afford the ticket price. Please contact siobhan@prmoment.com if you feel you are appropriate for this offer and would like to be sent our bursary form.

Key Info
  • Lumiere London is a fully accessible venue
  • You can attend a PRmoment Masterclass in person or virtually
  • Each of the 10 masterclasses lasts 20 minutes, followed by an interactive 10 minute Q&A
  • Our bespoke, virtual livestream platform brings the in-room experience directly to you, complete with real-time, embedded Q&A
  • All speakers are selected purely on merit and expertise; no sponsors, no paid-for speaking slots
  • Recordings of each masterclass are shared with both face to face and virtual attendees post event
  • Breakout room and barista coffee provided, plus refreshments throughout the day, with all dietary needs accommodated
  • Flexible schedule to catch all or select sessions

You can find testimonials of previous PR Masterclasses here, and photo's of the face to face and virtual experience here.

Masterclass Themes
  • Is AI making PR more efficient, but less effective?
  • AI implementation traps
  • The Audit: The media titles which control Chat GPT
  • Why AI is winning the copyright war
  • PR’s AI Opportunity and PR’s Missed AI Opportunity
  • Redesigning your PR team's workflow: Much more for much less?
  • The automation of marketing: What future are we building for?
  • How newsrooms are using AI
  • How are in-house PR and comms teams using AI?
  • The future of PR and how to prepare for it

Testimonials
stars “What an incredible line-up of speakers!”
PR agency, founder
stars “This is a really standout event in the calendar which champions and empowers independent agencies when it comes to driving growth, with a stellar line-up of speakers.”
Lottie West, global head of PR, Fox Agency
stars “The best day I’ve spent at work for ages!”
Anita Morris, managing director, Anita Morris Associates Ltd
stars “Thank you for another great event yesterday. I had a virtual ticket and it was brilliant. Really great line-up and a lot of insightful and useful nuggets shared!”
Ceriann Smith, director of strategy & creative, Playtime PR
stars “Loads learned and lots to think about, an excellent event.”
PR Agency, director
stars “It was great to hear perspectives from in-house teams, agencies, clients, legal and education. The strong dose of realism throughout was refreshing.”
PR Agency, director
stars “I liked the rapid fire Q&A format … people normally take ages to answer one question!”
Joe Walton, managing partner, Fight or Flight
stars “Genuinely the best PR conference I've attended.”
Oliver Budgen, CEO, Bud
stars “Excellent day - really learned a lot.”
PR agency, founder
stars Wow - what a conference! Absolutely loved attending PRmoment’s AI in PR Masterclass!
Jordan Wood, account director, Fleet Street
stars PRmoment's AI in PR Masterclass — a well-curated series of sessions exploring how AI is actually being used in journalism, agency life, in-house teams, content production, and more.
Miles Hill, senior vice president, The Bliss Group
stars I just wanted to drop you a line to say how wonderful I thought the PRmoment AI in PR Masterclass was yesterday. It was thoroughly engaging, well ran and as a virtual attendee, I found it hugely enjoyable.
Helen Smith, strategic communications PR lead, Slimming World
stars "Some of the sessions were truly invaluable - thank you so much. I really learnt a lot!"
PR Agency, director
stars "Punchy, packed loads in. I couldn't actually watch live, so I watched the videos session by session at my own pace, which was brilliant. I thought the quality of speakers was very strong and the topics covered were well thought out."
PR Agency, director
stars "Loved the event - it's what the PR world has been missing. That heady combination of great speakers, important topics and sound advice. Well done to all involved - great event!"
PR Agency, director
stars "I just wanted to say thank you for such a great event today. It was so well run and the content so incredibly valuable and insightful. The food was also amazing!"
Natalie Ward, account executive, Muck Rack
stars "Every session was spot on and so relevant for my role - more please!!"
PR Agency, director
stars "A huge thank you for yesterday! I was so impressed with the relevance and pithiness of each masterclass. Really, really valuable – please run it again!"
Katie de Cozar, director, CCgroup