AI in PR: The Age of Algorithms, Predictive Analytics & AI Risk - Thursday 2nd July 2026

What is the PR Masterclass: AI in PR?

This is a highly advanced session that looks at all the vital elements of AI integration for senior PR and communications executives and team leaders.

This is about first surviving and then learning to thrive in this major change in the PR and communications sector.

This event will show you how to protect your PR teams from the major structural shifts that AI brings to PR, communications and the media.

PR, communications and the channels influencing your reputation are changing. This event will empower you to ensure your agency business model, or your in-house PR team does not become obsolete.

Actionable content

AI in PR: The Age of Algorithms, Predictive Analytics & AI Risk is not a day of lectures. PR professionals are tired of high-level theory. We promise hard, actionable blueprints for agency and PR teams.

This is not an event about how to use ChatGPT! There will be no pitches. No software demos promising to "revolutionise your workflow with AI.” We have no sponsors for this event. That's a deliberate policy. It’s a salesperson free safe space.

Futureproofing In-house and agency teams

We’ll focus on AI governance, protecting corporate reputation against deepfakes, navigating upcoming compliance regulations, and leveraging predictive analytics for boardroom reporting.

We’ll also look at how AI is impacting P&Ls, margins and the billable hour. You'll see how PR teams are restructuring, using AI to change their workflows - and we’ll debate whether these efficiencies are in danger of decreasing your reputational effectiveness!

We’ll also focus on the talent challenges AI has brought to PR. As AI reduces traditional entry-level tasks, PR risks losing its informal training model, forcing agencies and in-house teams to rethink how future leaders are developed.

Why attend?

PR has changed. AI is changing. PRmoment has curated a line-up of experts speakers and panellists to explain these radical challenges

PR Masterclass AI in PR: The Age of Algorithms, Predictive Analytics & AI Risk expertly curated by PRmoment, is your essential deep dive into the transformative power of artificial intelligence across the public relations landscape.

The speaker line-up for 2026's PR Masterclass: AI in PR is a great mix of new thinking and fresh ideas, but we’ve also ensured we have the most talented and experienced speakers in the room.

AI strategy alongside AI activation

We have agency AI experts. People who understand the strategy alongside the activation and building of that strategy. For example: We have one of the UKs best copyright lawyers speaking, we’ll hear about how AI is reforming newsrooms and we have the best in-house panel I’ve ever seen!

Simply put, this isn't just another industry event; it's your strategic advantage in this rapidly evolving field.

Editorially researched speaker line-up

PRmoment has researched and identified the biggest AI pressure points in PR. And we’ve sourced the best speakers to give you an in-depth insight into those challenges.

You'll gain first-hand knowledge of how AI is reshaping PR, moving beyond theoretical discussions to understand concrete applications.

Invest in your future, elevate your skills, and position yourself as an AI-savvy PR leader – the PR Masterclass AI in PR: The Age of Algorithms, Predictive Analytics & AI Risk is a crucial step in that journey.

You can attend in person or via the livestream.

Join us. It'll be fun. And really, really useful.

Buy Tickets

Where & When?

Thursday 2nd July 2026 at 08:30 GMT
LA GALERIA, Underwood Street, London, N1 7JQ

Both in person and virtual tickets are available.

Virtual tickets: from £199 +VAT
Face-to-face tickets: from £449 +VAT

Discounted tickets
We don’t want anyone who would like to attend to be unable to. A limited number of reduced-price face-to-face tickets and virtual tickets have been set aside for people who would like to come but cannot afford the ticket price. Please contact siobhan@prmoment.com if would like to be sent our bursary form.

Key Info

Lumiere London is a fully accessible venue
You can attend a PRmoment Masterclass in person or virtually
Each of the 10 masterclasses lasts 20 minutes, followed by an interactive 10 minute Q&A
Our bespoke, virtual livestream platform brings the in-room experience directly to you, complete with real-time, embedded Q&A
All speakers are selected purely on merit and expertise; no sponsors, no paid-for speaking slots
Recordings of each masterclass are shared with both face to face and virtual attendees post event
Breakout room and barista coffee provided, plus refreshments throughout the day, with all dietary needs accommodated

You can find testimonials of previous PR Masterclasses here, and photo's of the face to face and virtual experience here.

Masterclass Themes

Is AI making PR more efficient, but less effective?
AI implementation traps
The Audit: The media titles which control Chat GPT
Why AI is winning the copyright war
PR’s AI Opportunity and PR’s Missed AI Opportunity
Redesigning your PR team's workflow: Much more for much less?
The automation of marketing: What future are we building for?
How newsrooms are using AI
How are in-house PR and comms teams using AI?
The future of PR and how to prepare for it

Reviews

“What an incredible line-up of speakers!”

PR agency, founder

“This is a really standout event in the calendar which champions and empowers independent agencies when it comes to driving growth, with a stellar line-up of speakers.”

Lottie West, global head of PR, Fox Agency

“The best day I’ve spent at work for ages!”

Anita Morris, managing director, Anita Morris Associates Ltd

“Thank you for another great event yesterday. I had a virtual ticket and it was brilliant. Really great line-up and a lot of insightful and useful nuggets shared!”

Ceriann Smith, director of strategy & creative, Playtime PR

“Loads learned and lots to think about, an excellent event.”

PR Agency, director

“It was great to hear perspectives from in-house teams, agencies, clients, legal and education. The strong dose of realism throughout was refreshing.”

PR Agency, director

“I liked the rapid fire Q&A format … people normally take ages to answer one question!”

Joe Walton, managing partner, Fight or Flight

“Genuinely the best PR conference I've attended.”

Oliver Budgen, CEO, Bud

“Excellent day - really learned a lot.”

PR agency, founder

Wow - what a conference! Absolutely loved attending PRmoment’s AI in PR Masterclass!

Jordan Wood, account director, Fleet Street

PRmoment's AI in PR Masterclass — a well-curated series of sessions exploring how AI is actually being used in journalism, agency life, in-house teams, content production, and more.

Miles Hill, senior vice president, The Bliss Group

I just wanted to drop you a line to say how wonderful I thought the PRmoment AI in PR Masterclass was yesterday. It was thoroughly engaging, well ran and as a virtual attendee, I found it hugely enjoyable.

Helen Smith, strategic communications PR lead, Slimming World

"Some of the sessions were truly invaluable - thank you so much. I really learnt a lot!"

PR Agency, director

"Punchy, packed loads in. I couldn't actually watch live, so I watched the videos session by session at my own pace, which was brilliant. I thought the quality of speakers was very strong and the topics covered were well thought out."

PR Agency, director

"Loved the event - it's what the PR world has been missing. That heady combination of great speakers, important topics and sound advice. Well done to all involved - great event!"

PR Agency, director

"I just wanted to say thank you for such a great event today. It was so well run and the content so incredibly valuable and insightful. The food was also amazing!"

Natalie Ward, account executive, Muck Rack

"Every session was spot on and so relevant for my role - more please!!"

PR Agency, director

"A huge thank you for yesterday! I was so impressed with the relevance and pithiness of each masterclass. Really, really valuable – please run it again!"

Katie de Cozar, director, CCgroup