PR Masterclass: AI in PR - Wednesday 2nd July 2025

What is the PR Masterclass: AI in PR?

PR Masterclass: AI in PR, expertly curated by PRmoment, is your essential deep dive into the transformative power of artificial intelligence within the public relations landscape.

This dynamic event goes beyond surface-level discussions, offering practical insights and actionable strategies you can implement immediately.

Through a blend of engaging presentations, real-world case studies, and interactive Q&A sessions with leading industry experts, you'll gain a comprehensive understanding of how AI tools can revolutionise your workflows, enhance creativity, and drive impactful results.

Don't miss this opportunity to future-proof your skills and connect with peers who are equally passionate about leveraging AI's potential in PR.

FAQs:

You can attend in person or virtually
Each of the 10 masterclasses lasts 20 minutes, followed by an interactive 10 minute Q&A
Recordings of each masterclass are shared post event
Laptop breakout room & barista coffee provided
Flexible schedule to catch all or select sessions
No sponsors present. We don’t believe in charging delegates for a ticket and filling the room with salespeople!

You can find testimonials of previous PR Masterclasses here, and photo's of the face to face and virtual experience here.

Why attend?

Simply put, this isn't just another industry event; it's your strategic advantage in a rapidly evolving field.

You'll gain firsthand knowledge of the AI tools that are reshaping PR, moving beyond theoretical discussions to understand concrete applications.

Imagine leaving with a toolkit of AI-powered solutions for tasks that will directly impact your daily work.

Beyond the practical takeaways, you'll have the invaluable opportunity to network with forward-thinking PR professionals and learn directly from industry pioneers who are already successfully integrating AI into their strategies.

Invest in your future, elevate your skills, and position yourself as an AI-savvy PR leader – the PR Masterclass: AI in PR is a crucial step in that journey.

Key Themes

How to Integrate AI into your PR workflow
The impact of AI on journalism
AI as a content production tool
Is LLM optimisation PR's biggest opportunity of our lifetimes?
How will AI impact the agency business model?
How to build and scaling AI-powered PR tools
The legal implications of AI in your communications
The intersection of PR and AI for in-house communicators
How to move from AI experimentation to implementation

Testimonials

Every session was spot on and so relevant for my role - more please!!

PR Agency, director

Some of the sessions were truly invaluable - thank you so much. I really learnt a lot!

PR Agency, director

Punchy, packed loads in. I couldn't actually watch live, so I watched the videos session by session at my own pace, which was brilliant. I thought the quality of speakers was very strong and the topics covered were well thought out.

PR Agency, director

I just wanted to drop you a note to say how brilliant the Masterclass was. It was so useful to get some practical advice, take part in honest discussions and hear so many inspiring talks from such a great lineup of speakers. I'd also like to give a shout out to the yummy food and perfect notebooks.

PR Agency, founder

A huge thank you for yesterday! I was so impressed with the relevance and pithiness of each masterclass. Really, really valuable – please run it again!

PR Agency, director

Loved the event - it's what the PR world has been missing. That heady combination of great speakers, important topics and sound advice. Well done to all involved - great event!

PR Agency, director

“It was great to hear perspectives from in-house teams, agencies, clients, legal and education. The strong dose of realism throughout was refreshing.”

PR Agency, director

“The best day I’ve spent at work for ages!”

PR Agency, director

“Loads learned and lots to think about, an excellent event.”

PR Agency, director