Agency Growth Forum - Agenda

Agency Growth Forum
Buy Tickets Event Summary

Wednesday 26th November 2025

Virtual tickets from £230 +VAT. Face-to-face from £460 +VAT.

08:30

Registration, refreshments and networking

Tea, coffee, croissants and fruit served in the canal-side breakout lounge and terrace.

09:15

Chairperson's welcome

Ben Smith

Chair
Ben Smith

PRmoment, founder

View profile

Ben Smith

Chair

Ben Smith

founder, PRmoment

Ben has over 20 years of publishing experience, building B2B communities through digital content, predominantly in the UK. PRmoment also has a franchise in India and a significant readership in the US.

Ben launched PRmoment in 2008 and Creative Moment in 2018. He hosts the PRmoment Podcast, and no one globally has created and designed more speaker programmes for PR events in the last 15 years.

Ben is the curator of the PRmoment PR Masterclass event series.

09:30

Masterclass 1
The secrets of sustained agency growth

Rachel Bell

Speaker
Rachel Bell

Brand Spanking, founder

View profile

Rachel Bell

Speaker

Rachel Bell

founder, Brand Spanking

Rachel is a serial entrepreneur having started seven multi-award-winning professional services businesses, across the marketing spectrum. Her philosophy of promoting and developing talent has won her industry recognition including Sunday Times Best Leader. She is a cross-sector serial NED and also chairs her family engineering business CIS. She was nominated best leader by the Sunday Times in 2012. Rachel’s management consultancy, Brand Spanking supports businesses in establishing best practice, building out their commercial proposition and realising shareholder value. She is currently “entrepreneur in residence” at London Business School inspiring MBA students in entrepreneurship. She is also President of the Business School's Angel Investment Club – Enterprise 100. Her book Start-Ups, Pivots and Pop-ups (available on Amazon) was shortlisted in the 2020 Best Business Book Awards.

THEMES

  • Accountability: Do you have a culture and support processes to encourage your people to take responsibility?
  • Rhythm: The best companies run on rhythm and those cycles need to stay in sync
  • Structure: Hierarchy matters but don’t become a bureaucracy
  • Confidence and spirit: Momentum matters!

10:00

Masterclass 2
The AI Reputation Economy: A $75 billion dollar market opportunity

Jonny Bentwood

Speaker
Jonny Bentwood

Golin, global president, data & analytics

View profile

Jonny Bentwood

Speaker

Jonny Bentwood

global president, data & analytics, Golin

Jonny Bentwood heads data and analytics globally at Golin. In his role Jonny enables Golin’s clients to be data-driven. A firm believer that when art is combined with science and decisions purely based on instinct are rejected, then brands will have winning programs. A champion of using data to deliver focus through the customer journey, Jonny has challenged historic approaches to measurement to evolve the approach from descriptive to prescriptive to predictive.

Jonny has worked on global and strategic clients providing counsel for PepsiCo, Walmart, McDonalds, Microsoft, Carlsberg, LEGO, The World Economic Forum, the World Bank and Facebook. He has a successful record in creating award winning analytic and measurement tools including the CEO Impact Index, Relevance Radar, Customer Journey Modelling, Brand Pull, TweetLevel, BlogLevel and the patented Flow140.

THEMES

  • AI platforms don't just retrieve information – they form and share synthesized opinions about your brand
  • The impact of owned media on Gen AI results
  • How to benchmark a brands LLM performance
  • How to optimise content to maximise LLM impact
  • Which websites do generative AI platforms use?
  • PR must move fast: SEO firms are evolving to GEO firms

10:30

Masterclass 3
What are the most important financial KPIs for PR agencies?

Rachael Marshall

Speaker
Rachael Marshall

Magic Digits, founder

View profile

Rachael Marshall

Speaker

Rachael Marshall

founder, Magic Digits

Rachael Marshall is co-founder and managing director at the PR firm accountancy provider Magic Digits.

Rachael has a unique helicopter view of the growing pains of independent PR firms and how they can build a solid financial base that will put them in the best position for future growth.

THEMES

  • The 5 metrics and ratios you must know to manage your agency business effectively

  • How to manage resources in a agency world shifting to project client relationships

  • How to retain your margin with the increasing cost of employment and tight client budgets

  • How to more accurately calculate your talent's day rates

  • With increased technology and tools costs, how should you allocate these overheads to clients?

11:00

Refreshments and networking break

11:30

Masterclass 4
In house panel: What do clients want?

Charlotte West

Panellist
Charlotte West

Lenovo, vice president, global corporate communications

View profile

Charlotte West

Panellist

Charlotte West

vice president, global corporate communications, Lenovo

Charlotte is a corporate affairs, reputation, and integrated communications leader focused on protecting/promoting the reputation of complex global businesses across diverse markets/audiences. Her experience in communications consultancies and in-house spans global crisis/issues management, international policy, ESG comms strategy, executive and investor communications, and integrated brand communications campaigns for many global technology organisations.

She is currently VP Global Corporate Communications for Lenovo, a multi-billion-dollar global technology powerhouse, listed in Hong Kong and operating in 180 markets worldwide. She is also board director of the Lenovo Foundation, executive sponsor of Lenovo’s ‘Women in Lenovo’ employee resource group in EMEA and serves on both the company’s ESG oversight committee and crisis management team. Outside of Lenovo Charlotte is a member of the IPSOS Mori Reputation Council, a board director of the European Network for Women in Leadership and is on the advisory council of the Steven’s Initiative (part of The Aspen Institute).
Bieneosa Ebite

Panellist
Bieneosa Ebite

GSK, head of communications and government affairs, inclusion

View profile

Bieneosa Ebite

Panellist

Bieneosa Ebite

head of communications and government affairs, inclusion, GSK

Bieneosa has extensive experience in communications and government affairs, from tech start-ups to FTSE 100 global, matrix, and regulated businesses. She is trusted as a strategic counsellor with excellent stakeholder management skills that help align communication activities with an organisation's aims and objectives and deliver measurable results.

She has significant experience in corporate communications, working for consumer-facing brands, including McDonald's, during its most challenging period. Issues and crisis management were intrinsic to her role, where she was also an official spokesperson.

Clara Biu

Panellist
Clara Biu

Allwyn UK, head of consumer communications

View profile

Clara Biu

Panellist

Clara Biu

head of consumer communications, Allwyn UK

Clara is a Brand and Communications leader with 20+ years’ experience gained across agencies and in-house. A seasoned storyteller, she helps businesses drive growth by translating complex strategy into campaigns that engage and excite. Clara has developed a specialism of working for organisations embarking on a transformation, specifically looking to shift perceptions, in order to attract new customers.

12:00

Masterclass 5
The PR Agency Growth Framework: How to re-energise your business's momentum

Rachel Friend

Speaker
Rachel Friend

Harvard, executive chair

View profile

Rachel Friend

Speaker

Rachel Friend

executive chair, Harvard

Rachel is a senior communications professional, business advisor, coach and mentor, with over 25 years in global networks, independent agencies and in-house.

THEMES

  • The secrets of turning a PR business’s performance around

  • Environment: What is your operational landscape?

  • Opportunity: Where are the potential growth areas?

  • Vision and strategy

  • People: Your talent playbook

12:30

Masterclass 6
Creating PR magic: Talent, culture and great work

Jo Carr

Speaker
Jo Carr

Hope&Glory PR, co-founder and chief client officer

View profile

Jo Carr

Speaker

Jo Carr

co-founder and chief client officer, Hope&Glory PR

Jo is the co-founder and Chief Client Officer at Hope&Glory. She started the agency with James Gordon-MacIntosh at the end of 2011 having previously worked with him at Seventy Seven PR. Jo has nearly thirty years PR experience always working agency-side. Jo gets a kick out of making sure our clients are happy and ensuring the team are delivering their very best work. She also leads many of our people initiatives and is currently President of industry campaigning group, Women in PR. She is generally the voice of reason in the office, and is good at keeping everyone calm under pressure, a skill she attributes to having two teenage sons at home.

THEMES

  • How to create an environment where people do the best work of their careers
  • The PR Culture Sweet Spot: High challenge, high support environment
  • Where is your agency on the challenge, support axis?
  • The virtuous circle of the PR agency business: The best work attracts the best clients , who attract the best talent
  • Your talent needs freedom and support but a country club culture doesn't create the best work

13:00

Lunch and informal networking

A light, buffet style lunch will be served in the canal side break-out room

13:55

Chairperson's welcome back

Ben Smith

Speaker
Ben Smith

PRmoment, founder

View profile

Ben Smith

Speaker

Ben Smith

founder, PRmoment

Ben has over 20 years of publishing experience, building B2B communities through digital content, predominantly in the UK. PRmoment also has a franchise in India and a significant readership in the US.

Ben launched PRmoment in 2008 and Creative Moment in 2018. He hosts the PRmoment Podcast, and no one globally has created and designed more speaker programmes for PR events in the last 15 years.

Ben is the curator of the PRmoment PR Masterclass event series.

14:00

Masterclass 7
AI. Always f&cking AI

Paul Nolan

Speaker
Paul Nolan

The Hoffman Agency, UK, Co-MD

View profile

Paul Nolan

Speaker

Paul Nolan

Co-MD, The Hoffman Agency, UK

Paul is the co-MD of The Hoffman Agency’s UK business. This follows the successful sale of Paul’s former agency, CCGroup, to The Hoffman Agency, in March 2025.

Paul has spent two decades helping businesses — from disruptive startups to established global players — tell their stories more powerfully. This has given Paul a deep understanding of what truly drives influence. Whether it’s crafting thought leadership, building deep relationships with the right media and analysts, or leveraging global events, Paul focuses on delivering communications that create impact, shape perception, and drive commercial outcomes.

Alongside advising clients, Paul has additional passions, including guiding organisations on GenAI strategy, challenging outdated PR agency business models, advocating for more integrated marketing approaches, speaking up on the challenges faced by neurodivergent people in PR, and regularly analysing how communications is evolving across the telecoms sector.

THEMES

  • How to integrate AI into your PR workflow – understanding the problems you want to solve
  • Developing custom GPTs/GEMS to automate time consuming and repetitive tasks
  • Commitment to responsible and ethical use via structured training and get the intersection of GenAI and people right
  • How to build client GPTs to include tone of voice, spokespeople, industry trends and journalist briefings
    Applicable use cases for GenAI in wider agency content generation workflows
  • To buy or build?: When off the shelf tools work and when to build your own?

14:30

Masterclass 8
How to stack the new business odds in your favour

Jackie Elliot

Speaker
Jackie Elliot

Cathcart Consulting, chairman

View profile

Jackie Elliot

Speaker

Jackie Elliot

chairman, Cathcart Consulting


THEMES

  • New clients or new business?
  • How to avoid the revolving door syndrome
  • Do you really understand where your new business comes from?
  • How good are you at the procurement process?
  • How good are you at keeping your promises?
  • How can you reduce the emotional stress of new business on your best talent
  • Do new business intermediaries work in PR?
  • Post Pitch: Tears and triumph. Learning from failure

15:00

Masterclass 9
Independent PR agency panel: The growth challenge

Nick Braund

Panellist
Nick Braund

Words + Pixels, founder

View profile

Nick Braund

Panellist

Nick Braund

founder, Words + Pixels

Bemi Idowu

Panellist
Bemi Idowu

Talking Drum Communications, founder and managing director

View profile

Bemi Idowu

Panellist

Bemi Idowu

founder and managing director, Talking Drum Communications

Olugbeminiyi Idowu is the founder and managing director of Talking Drum Communications, a public relations and communications consultancy that empowers innovative organisations to turn their bold ideas into stories that drive success.

From tailored PR campaigns and media relations to thought leadership and crisis management, Bemi and his team work with technology companies and other innovators to connect with their target audiences by telling the most impactful stories about the work they are doing - accelerating growth, increasing profitability and supporting ongoing success.

He has extensive experience working with a wide range of companies - from established global players to Africa-focussed start-ups, including BT, SanDisk (acquired by Western Digital for $19 billion in 2019), Sage, Zipline, Autochek, TradeDepot, Chowdeck, Vendease, Seamfix, Remedial Health, Nomba, Leatherback and more.

Kamiqua Lake

Panellist
Kamiqua Lake

Coldr, founder & CEO

View profile

Kamiqua Lake

Panellist

Kamiqua Lake

founder & CEO, Coldr

Named Campaign’s Entrepreneur of the Year 2024 and a Fellow of the University of the Arts London, Kamiqua is recognised as an influential marketing and PR professional. In 2020, Kam used the depth and breadth of her experience to establish Coldr, an award-winning PR and marketing consultancy. Coldr partners with brands and organisations that want to grow, drive change, or evolve with authentic, impactful connections.

Kam also established the UK Black Comms Network to drive much-needed change in the industry and empower Black PR and communications professionals to connect, network, and thrive.

15:30

Refreshments and networking break

15:45

Masterclass 10
Managing junior talent that has a shifting relationship with work

Lee Beattie

Speaker
Lee Beattie

John Doe, partner and CEO

View profile

Lee Beattie

Speaker

Lee Beattie

partner and CEO, John Doe



THEMES

  • XX

16:15

Masterclass 11
Growing pains: How to manage an agency in growth

Lucy McGettigan

Speaker
Lucy McGettigan

The Romans, partner

View profile

Lucy McGettigan

Speaker

Lucy McGettigan

partner, The Romans



THEMES

  • How to keep culture alive during expansion

  • How to diversify offering without diluting quality of work

  • Managing recruitment and protecting talent

  • Avoiding bottlenecks in leadership

16:45

Chairperson's closing remarks