Agency Growth Forum - Agenda
Wednesday 26th November 2025
Virtual tickets from £230 +VAT. Face-to-face from £460 +VAT.
08:30
Registration, refreshments and networking
Tea, coffee, croissants and fruit served in the canal-side breakout lounge and terrace.
09:15
Chairperson's welcome


Chair
Ben Smith
PRmoment, founder


Chair
Ben Smith
founder, PRmoment
Ben has over 20 years of publishing experience, building B2B communities through digital content, predominantly in the UK. PRmoment also has a franchise in India and a significant readership in the US.
Ben launched PRmoment in 2008 and Creative Moment in 2018. He hosts the PRmoment Podcast, and no one globally has created and designed more speaker programmes for PR events in the last 15 years.
Ben is the curator of the PRmoment PR Masterclass event series.
09:30
Masterclass 1
The secrets of sustained agency growth


Speaker
Rachel Bell
Brand Spanking, founder


Speaker
Rachel Bell
founder, Brand Spanking
Rachel is a serial entrepreneur having started seven multi-award-winning professional services businesses, across the marketing spectrum. Her philosophy of promoting and developing talent has won her industry recognition including Sunday Times Best Leader. She is a cross-sector serial NED and also chairs her family engineering business CIS. She was nominated best leader by the Sunday Times in 2012. Rachel’s management consultancy, Brand Spanking supports businesses in establishing best practice, building out their commercial proposition and realising shareholder value. She is currently “entrepreneur in residence” at London Business School inspiring MBA students in entrepreneurship. She is also President of the Business School's Angel Investment Club – Enterprise 100. Her book Start-Ups, Pivots and Pop-ups (available on Amazon) was shortlisted in the 2020 Best Business Book Awards.
THEMES
- Accountability: Do you have a culture and support processes to encourage your people to take responsibility?
- Rhythm: The best companies run on rhythm and those cycles need to stay in sync
- Structure: Hierarchy matters but don’t become a bureaucracy
- Confidence and spirit: Momentum matters!
10:00
Masterclass 2
The AI Reputation Economy: A $75 billion dollar market opportunity


Speaker
Jonny Bentwood
Golin, global president, data & analytics


Speaker
Jonny Bentwood
global president, data & analytics, Golin
Jonny Bentwood heads data and analytics globally at Golin. In his role Jonny enables Golin’s clients to be data-driven. A firm believer that when art is combined with science and decisions purely based on instinct are rejected, then brands will have winning programs. A champion of using data to deliver focus through the customer journey, Jonny has challenged historic approaches to measurement to evolve the approach from descriptive to prescriptive to predictive.
Jonny has worked on global and strategic clients providing counsel for PepsiCo, Walmart, McDonalds, Microsoft, Carlsberg, LEGO, The World Economic Forum, the World Bank and Facebook. He has a successful record in creating award winning analytic and measurement tools including the CEO Impact Index, Relevance Radar, Customer Journey Modelling, Brand Pull, TweetLevel, BlogLevel and the patented Flow140.THEMES
- AI platforms don't just retrieve information – they form and share synthesized opinions about your brand
- The impact of owned media on Gen AI results
- How to benchmark a brands LLM performance
- How to optimise content to maximise LLM impact
- Which websites do generative AI platforms use?
- PR must move fast: SEO firms are evolving to GEO firms
10:30
Masterclass 3
What are the most important financial KPIs for PR agencies?


Speaker
Rachael Marshall
Magic Digits, founder


Speaker
Rachael Marshall
founder, Magic Digits
Rachael Marshall is co-founder and managing director at the PR firm accountancy provider Magic Digits.
Rachael has a unique helicopter view of the growing pains of independent PR firms and how they can build a solid financial base that will put them in the best position for future growth.
THEMES
The 5 metrics and ratios you must know to manage your agency business effectively
How to manage resources in a agency world shifting to project client relationships
How to retain your margin with the increasing cost of employment and tight client budgets
How to more accurately calculate your talent's day rates
With increased technology and tools costs, how should you allocate these overheads to clients?
11:00
Refreshments and networking break
11:30
Masterclass 4
In house panel: What do clients want?


Panellist
Charlotte West
Lenovo, vice president, global corporate communications


Panellist
Charlotte West
vice president, global corporate communications, Lenovo
Charlotte is a corporate affairs, reputation, and integrated communications leader focused on protecting/promoting the reputation of complex global businesses across diverse markets/audiences. Her experience in communications consultancies and in-house spans global crisis/issues management, international policy, ESG comms strategy, executive and investor communications, and integrated brand communications campaigns for many global technology organisations.


Panellist
Bieneosa Ebite
GSK, head of communications and government affairs, inclusion


Panellist
Bieneosa Ebite
head of communications and government affairs, inclusion, GSK
Bieneosa has extensive experience in communications and government affairs, from tech start-ups to FTSE 100 global, matrix, and regulated businesses. She is trusted as a strategic counsellor with excellent stakeholder management skills that help align communication activities with an organisation's aims and objectives and deliver measurable results.
She has significant experience in corporate communications, working for consumer-facing brands, including McDonald's, during its most challenging period. Issues and crisis management were intrinsic to her role, where she was also an official spokesperson.


Panellist
Clara Biu
Allwyn UK, head of consumer communications


Panellist
Clara Biu
head of consumer communications, Allwyn UK
Clara is a Brand and Communications leader with 20+ years’ experience gained across agencies and in-house. A seasoned storyteller, she helps businesses drive growth by translating complex strategy into campaigns that engage and excite. Clara has developed a specialism of working for organisations embarking on a transformation, specifically looking to shift perceptions, in order to attract new customers.
12:00
Masterclass 5
The PR Agency Growth Framework: How to re-energise your business's momentum


Speaker
Rachel Friend
Harvard, executive chair
THEMES
The secrets of turning a PR business’s performance around
Environment: What is your operational landscape?
Opportunity: Where are the potential growth areas?
Vision and strategy
People: Your talent playbook
12:30
Masterclass 6
Creating PR magic: Talent, culture and great work


Speaker
Jo Carr
Hope&Glory PR, co-founder and chief client officer


Speaker
Jo Carr
co-founder and chief client officer, Hope&Glory PR
Jo is the co-founder and Chief Client Officer at Hope&Glory. She started the agency with James Gordon-MacIntosh at the end of 2011 having previously worked with him at Seventy Seven PR. Jo has nearly thirty years PR experience always working agency-side. Jo gets a kick out of making sure our clients are happy and ensuring the team are delivering their very best work. She also leads many of our people initiatives and is currently President of industry campaigning group, Women in PR. She is generally the voice of reason in the office, and is good at keeping everyone calm under pressure, a skill she attributes to having two teenage sons at home.
THEMES
- How to create an environment where people do the best work of their careers
- The PR Culture Sweet Spot: High challenge, high support environment
- Where is your agency on the challenge, support axis?
- The virtuous circle of the PR agency business: The best work attracts the best clients , who attract the best talent
- Your talent needs freedom and support but a country club culture doesn't create the best work
13:00
Lunch and informal networking
A light, buffet style lunch will be served in the canal side break-out room
13:55
Chairperson's welcome back


Speaker
Ben Smith
PRmoment, founder


Speaker
Ben Smith
founder, PRmoment
Ben has over 20 years of publishing experience, building B2B communities through digital content, predominantly in the UK. PRmoment also has a franchise in India and a significant readership in the US.
Ben launched PRmoment in 2008 and Creative Moment in 2018. He hosts the PRmoment Podcast, and no one globally has created and designed more speaker programmes for PR events in the last 15 years.
Ben is the curator of the PRmoment PR Masterclass event series.
14:00
Masterclass 7
AI. Always f&cking AI


Speaker
Paul Nolan
The Hoffman Agency, UK, Co-MD


Speaker
Paul Nolan
Co-MD, The Hoffman Agency, UK
Paul is the co-MD of The Hoffman Agency’s UK business. This follows the successful sale of Paul’s former agency, CCGroup, to The Hoffman Agency, in March 2025.
Paul has spent two decades helping businesses — from disruptive startups to established global players — tell their stories more powerfully. This has given Paul a deep understanding of what truly drives influence. Whether it’s crafting thought leadership, building deep relationships with the right media and analysts, or leveraging global events, Paul focuses on delivering communications that create impact, shape perception, and drive commercial outcomes.
Alongside advising clients, Paul has additional passions, including guiding organisations on GenAI strategy, challenging outdated PR agency business models, advocating for more integrated marketing approaches, speaking up on the challenges faced by neurodivergent people in PR, and regularly analysing how communications is evolving across the telecoms sector.
THEMES
- How to integrate AI into your PR workflow – understanding the problems you want to solve
- Developing custom GPTs/GEMS to automate time consuming and repetitive tasks
- Commitment to responsible and ethical use via structured training and get the intersection of GenAI and people right
- How to build client GPTs to include tone of voice, spokespeople, industry trends and journalist briefings
Applicable use cases for GenAI in wider agency content generation workflows - To buy or build?: When off the shelf tools work and when to build your own?
14:30
Masterclass 8
How to stack the new business odds in your favour

Speaker
Jackie Elliot
Cathcart Consulting, chairman
THEMES
- New clients or new business?
- How to avoid the revolving door syndrome
- Do you really understand where your new business comes from?
- How good are you at the procurement process?
- How good are you at keeping your promises?
- How can you reduce the emotional stress of new business on your best talent
- Do new business intermediaries work in PR?
- Post Pitch: Tears and triumph. Learning from failure
15:00
Masterclass 9
Independent PR agency panel: The growth challenge


Panellist
Nick Braund
Words + Pixels, founder


Panellist
Bemi Idowu
Talking Drum Communications, founder and managing director


Panellist
Bemi Idowu
founder and managing director, Talking Drum Communications
Olugbeminiyi Idowu is the founder and managing director of Talking Drum Communications, a public relations and communications consultancy that empowers innovative organisations to turn their bold ideas into stories that drive success.
From tailored PR campaigns and media relations to thought leadership and crisis management, Bemi and his team work with technology companies and other innovators to connect with their target audiences by telling the most impactful stories about the work they are doing - accelerating growth, increasing profitability and supporting ongoing success.
He has extensive experience working with a wide range of companies - from established global players to Africa-focussed start-ups, including BT, SanDisk (acquired by Western Digital for $19 billion in 2019), Sage, Zipline, Autochek, TradeDepot, Chowdeck, Vendease, Seamfix, Remedial Health, Nomba, Leatherback and more.

Panellist
Kamiqua Lake
Coldr, founder & CEO

Panellist
Kamiqua Lake
founder & CEO, Coldr
Named Campaign’s Entrepreneur of the Year 2024 and a Fellow of the University of the Arts London, Kamiqua is recognised as an influential marketing and PR professional. In 2020, Kam used the depth and breadth of her experience to establish Coldr, an award-winning PR and marketing consultancy. Coldr partners with brands and organisations that want to grow, drive change, or evolve with authentic, impactful connections.
Kam also established the UK Black Comms Network to drive much-needed change in the industry and empower Black PR and communications professionals to connect, network, and thrive.
15:30
Refreshments and networking break
15:45
Masterclass 10
Managing junior talent that has a shifting relationship with work


Speaker
Lee Beattie
John Doe, partner and CEO
THEMES
XX
16:15
Masterclass 11
Growing pains: How to manage an agency in growth


Speaker
Lucy McGettigan
The Romans, partner
THEMES
How to keep culture alive during expansion
How to diversify offering without diluting quality of work
Managing recruitment and protecting talent
Avoiding bottlenecks in leadership
16:45