The Agency Growth Forum
What is the PRmoment Masterclass: The Agency Growth Forum?
We believe in the power of public relations. We believe the future of public relations is bright. This event will focus on showcasing best practices in the vital areas of PR agency management and growth.
Why attend?
If you want to hear from the experts, people who’ve been there and done it, attend the PRmoment Masterclass: The Agency Growth Forum. At this one event, 13 experts will each give you a 20-minute Masterclass on what we've identified as the 11 most important elements in running a modern, profitable and successful PR firm.
Key themes
- Entrepreneurship in PR
- Agency growth
- How to develop a management team
- How to pitch successfully: What the winning agencies get right and what the losing agencies get wrong?
- The most important financial KPIs for a PR agency
- How to use data to grow your business
- How to build and scale your PR firm
- How can PR agencies attract and retain the best talent?
- A PR pitching code of practice
- Can PR dominate earned social?
Great value: There are 11 Masterclasses, so £40 per Masterclass if you're joining us face-to-face and get the early bird rate, or £18 per masterclass if you’re joining us online.
Can you afford not to be there?
We don’t want anyone who would like to attend to be unable to. A limited number of reduced-price face-to-face tickets and virtual tickets have been set aside for people who would like to come but cannot afford the ticket price. Please contact siobhan@prmoment.com if you feel you are appropriate for this offer and would like to be sent our bursary form.
Recording provided, so you don't miss out!
All guests, so those who attend face-to-face and virtually, will be sent a password-protected recording of the sessions post-event. These will be available for 30 days after the event.
There will be a breakout room where you can plug in your laptops and catch up with emails. The program is designed to be fast-paced so you can watch all the sessions and/or just join the sessions that you want. Barista coffee will be available throughout the day.
Please note: There will be no sponsors for this event. We don’t believe in charging delegates for a ticket and filling the room with salespeople.
Tickets
You will need to register before you can buy a ticket. If you have not yet registered, you can register here.
Ticket | Type | Price | ||
---|---|---|---|---|
Early Bird Deadline: 13/09/2024 | ||||
PR Agency and in-house teams | Standard Early Bird | £450.00 +VAT | Buy | |
PR Agency and in-house teams | Standard Full Rate | £550.00 +VAT | Buy | |
Virtual ticket | Virtual Early Bird | £200.00 +VAT | Buy | |
Virtual ticket | Virtual Full Rate | £250.00 +VAT | Buy | |
PR Vendors and PR Recruiters | Standard Full Rate | £850.00 +VAT | Buy |
When & Where
12th November 2024 - 8:30am - 5:00pm GMT Kings Place Events, 90 York Way, London, N1 9AG
Agenda
08:30
Registration, refreshments and networking
Tea, coffee and a selection of snacks served in the canal-side breakout lounge.
09:00
Chairperson's welcome
![Ben Smith](/imager/publicfiles/judgesPhotos/77398/PXL_20240702_061512697.MP_16e19f44d3a7d10cad1c3d0c6e071d1e.jpg)
![PRmoment](/imager/publicfiles/judgesPhotos/55328/logo-prmoment_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
Chair
Ben Smith
PRmoment, founder
![Ben Smith](/imager/publicfiles/judgesPhotos/77398/PXL_20240702_061512697.MP_16e19f44d3a7d10cad1c3d0c6e071d1e.jpg)
![PRmoment](/imager/publicfiles/judgesPhotos/55328/logo-prmoment_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
Chair
Ben Smith
founder, PRmoment
Ben has over 20 years of publishing experience, building B2B communities through digital content, predominantly in the UK. PRmoment also has a franchise in India and a significant readership in the US.
Ben launched PRmoment in 2008and Creative Moment in 2018. He hosts the PRmoment Podcast, and no one globally has created and designed more speaker programmes for PR events in the last 15 years.
Ben is the curator of The PR Masterclass: PR & AI.
09:10
Masterclass 1: How to scale your PR business
![Rachel Bell](/imager/publicfiles/judgesPhotos/52525/RB2020-49_16e19f44d3a7d10cad1c3d0c6e071d1e.jpg)
![Brand Spanking](/imager/publicfiles/judgesPhotos/55367/logo-brand-spanking_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
Speaker
Rachel Bell
Brand Spanking, founder
![Rachel Bell](/imager/publicfiles/judgesPhotos/52525/RB2020-49_16e19f44d3a7d10cad1c3d0c6e071d1e.jpg)
![Brand Spanking](/imager/publicfiles/judgesPhotos/55367/logo-brand-spanking_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
Speaker
Rachel Bell
founder, Brand Spanking
Rachel is a serial entrepreneur having started seven multi-award-winning professional services businesses across the marketing spectrum. Her philosophy of promoting and developing talent has won her industry recognition including Sunday Times Best Leader. She is a cross-sector NED and also chairs her family engineering business, CIS. Rachel’s management consultancy, Brand Spanking, supports businesses in establishing best practice, building out their commercial proposition and realising shareholder value. She is currently “entrepreneur in residence” at London Business School inspiring MBA students in entrepreneurship. She is also President of the Business School's Angel Investment Club – Enterprise 100. Her book 'Start-Ups, Pivots and Pop-ups' (available on Amazon) was shortlisted in the 2020 Best Business Book Awards.
Rachel is a co-founder of Mischief, a past chairman of Shine Communications, a co-founder of Aduro, a founder of John Doe and a co-founder at The Academy.
THEMES
- Cultivating entrepreneurship within an agency practice
- The key metrics to grow your business
- The building blocks of scaling a PR agency
- What entrepreneurial behaviour looks like in a PR firm
- How do you spot the best entrepreneurs in your business?
- How do you incentivise them?
09:40
Masterclass 2: Lessons from 100 pitches in 12 months: What the winning agencies get right and what the losing agencies get wrong
![Andrew Bloch](/imager/publicfiles/judgesPhotos/76657/Andrew-Bloch-Non-Exec-Chairman-Stakked_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
![AAR](/imager/publicfiles/judgesPhotos/74844/aar_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
Speaker
Andrew Bloch
AAR, lead consultant - PR, Social, Content and Influencer
![Andrew Bloch](/imager/publicfiles/judgesPhotos/76657/Andrew-Bloch-Non-Exec-Chairman-Stakked_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
![AAR](/imager/publicfiles/judgesPhotos/74844/aar_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
Speaker
Andrew Bloch
lead consultant - PR, Social, Content and Influencer, AAR
Andrew Bloch is the founder of Andrew Bloch & Associates www.andrewbloch.co.uk , a boutique consultancy specialising in the communications and marketing industry.
His portfolio includes non-executive director, board advisory, consultancy and project roles for a range of high growth businesses and agencies. His expertise lies in fostering new business relationships, identifying opportunities, and enhancing overall value. With an extensive portfolio, Andrew has acted as the official spokesperson and PR advisor to Lord Sugar for over 25 years and has handled the PR for all The Apprentice winners and their companies since the show started in 2005.
Recognised globally, Andrew consistently ranks as one of the world’s most influential PR figures, with his consultancy, Andrew Bloch & Associates,being named Boutique Marketing Agency of the Year in 2023 and 2024 and Andrew being named Communications and Marketing Consultant of the Year 2023 at the Global Business Awards.
Andrew started his career in PR at Lynne Franks before moving to Ketchum to head up their Sports and Entertainment division. In 2000, he co-founded Frank, one of the UK’s most respected and award-winning PR agencies. He stepped down from his day-to-day role running the agency in 2020. He remains a shareholder of the business.
Andrew has partnered with AAR www.aargroup.co.uk , a management consultancy specialising in marketing services. He is responsible for leading and expanding their PR, Social, Content and Influencer practises as well as developing new approaches to supporting both brands and agencies. He consults a range of businesses on their marketing and PR requirements including amongst others, Starbucks, Nintendo, Goldman Sachs, Holland & Barrett, Greggs, EDF and Mandarin Oriental Hotels.
Andrew is also a partner at leading M&A firm, PCB Partners www.pcbpartners.co.uk , advising their buy-side clients who are looking to make strategic acquisitions in the marketing services area, and on the sell-side of the business, advising marketing services agencies who are looking for an exit.
Andrew is Non-Executive Chairman of Stakked www.stakked.co.uk , a collective of best-in class ‘boutech’ creative businesses across earned, paid, social and digital media, built by design to transform how client work is planned, delivered and managed.
Andrew helps link celebrities and content creators with brands. In the last year, he has worked with talent including Lady Karren Brady, Steven Bartlett, Peter Jones, James Caan, Kelly Hoppen, Anthony Joshua and Marco Pierre White.
His influence extends to various advisory roles, including serving on the Business Launch Group panel for The Prince’s Trust, founding mentor at the School of Communications Arts, Gen Z mentor at School of Marketing, Counsel Member for Superbrands, Executive Committee Member of Variety, the Children’s Charity, and business committee member at Grief Encounter.
THEMES
- How to make the most of the tissue session
- The tell-tail signs of an unorganised pitch
- How can agencies build a point of difference?
- How to build client confidence in your delivery
- How to be memorable
- After the pitch: How to decrease ghosting
10:10
Masterclass 3: What are the most important financial KPIs for your agency?
![Rachael Marshall](/imager/publicfiles/judgesPhotos/74911/rachael-marshall_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
![Magic Digits](/imager/publicfiles/judgesPhotos/77133/magic-digits-logo_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
Speaker
Rachael Marshall
Magic Digits, founder
![Rachael Marshall](/imager/publicfiles/judgesPhotos/74911/rachael-marshall_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
![Magic Digits](/imager/publicfiles/judgesPhotos/77133/magic-digits-logo_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
Speaker
Rachael Marshall
founder, Magic Digits
Rachael Marshall is co-founder and managing director at the PR firm accountancy provider Magic Digits.
Rachael has a unique helicopter view of the growing pains of independent PR firms and how they can build a solid financial base that will put them in the best position for future growth.
THEMES
The six financial KPIs you need to set your agency up for growth
How to respond if you’re not hitting your financial KPIs
How to understand your marginal cost of sale in an agency business
Do you need to adapt the structure of your agency to reflect increased project income and reduced retainer income?
How much money should you have in the bank?
10:45
Refreshments and networking break
11:05
Masterclass 4: Understanding the role of the PR agency in a complicated stakeholder environment
![Ngozi Emeagi](/imager/publicfiles/judgesPhotos/74490/Ngozi-Emeagi_16e19f44d3a7d10cad1c3d0c6e071d1e.jpg)
![London Stock Exchange Group](/imager/publicfiles/judgesPhotos/74491/lseg_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
Speaker
Ngozi Emeagi
London Stock Exchange Group, director, external communications, data & analytics
![Ngozi Emeagi](/imager/publicfiles/judgesPhotos/74490/Ngozi-Emeagi_16e19f44d3a7d10cad1c3d0c6e071d1e.jpg)
![London Stock Exchange Group](/imager/publicfiles/judgesPhotos/74491/lseg_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
Speaker
Ngozi Emeagi
director, external communications, data & analytics, London Stock Exchange Group
Ngozi Emeagi is currently a director in corporate communications at the London Stock Exchange and is and responsible for enhancing brand visibility and reputation as well as increasing internal engagement for the business. Through tailored strategic communications plans, Ngozi helps promote the data and analytics narrative, ensuring a deeper understanding of products and solutions.
Prior to joining LSEG, Ngozi Emeagi was a Senior Consultant at Powerscourt Group, a financial communications agency, where she covered Banking and Insurance clients. During her time at Powerscourt, Ngozi was instrumental in building the profile of a number of senior executives through tailored traditional and social media plans, she also supported the launch of new bank ‘The Bank of London.’
She has also previously held roles at insurers Direct Line Group and MS Amlin and financial communication agency Tulchan Communications.
Throughout her career Ngozi has been dedicated to improving the diversity within the organisations she has worked, and was previously Vice President of Women in PR, a not-for-profit group aimed at increasing the number and diversity of senior Women in PR. She is an Advisor for the No turning back programme, aimed to increase diversity and retention of ethnic minorities in Communications and Marketing and is a Trustee for Diabetes UK.
THEMES
Reputation, brand and sales: Balancing the different priorities of a communications team
What is the role of the agency in corporate communications?
Why the PR objectives of an organisation often compete with other external stakeholders
Understanding the role of the agency in a complicated stakeholder environment
The importance of measurement to drive success targets
11:40
Masterclass 5: How to build a new business pipeline for your agency
![Andy West](/imager/publicfiles/judgesPhotos/77471/Andy-West-BW_16e19f44d3a7d10cad1c3d0c6e071d1e.jpg)
![Westofcenter](/imager/publicfiles/judgesPhotos/74980/west-of-center_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
Speaker
Andy West
Westofcenter, founder
![Andy West](/imager/publicfiles/judgesPhotos/77471/Andy-West-BW_16e19f44d3a7d10cad1c3d0c6e071d1e.jpg)
![Westofcenter](/imager/publicfiles/judgesPhotos/74980/west-of-center_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
Speaker
Andy West
founder, Westofcenter
Over the last twenty years or more, Andy has run international agencies and held board-level positions, handling the responsibility for sales, marketing, and global partnerships for two highly successful international agencies – Text 100 and Hotwire.
During that time, he has also worked with a host of clients, including IBM, ARM, Xerox, McAfee, BlackBerry, NetApp, and Zoom, helping them to build and manage international agency networks and to run global campaigns.
Most recently, as Chief Development Officer for Hotwire, the multi-award-winning global technology communications consultancy, he was responsible for driving top-line revenue growth and was Corporate Sponsor for several of the firm’s largest global accounts.
THEMES
Why new business starts with the two Ps – positioning and proposition
How many times do you need to pitch this year?
Why you must know who your ideal client is
The importance of putting a CRM system at the centre of your new business plan
The five steps on your PR new business sales funnel
How do you qualify a deal-stage prospect?
What is a good agency pitch win rate?
12:10
Masterclass 6: How agencies can use data to grow their business
![Jonny Bentwood](/imager/publicfiles/judgesPhotos/52516/Jonny-Bentwood-headshot-v1_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
![Golin](/imager/publicfiles/judgesPhotos/55355/logo-golin_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
Speaker
Jonny Bentwood
Golin, global head of data & analytics
![Jonny Bentwood](/imager/publicfiles/judgesPhotos/52516/Jonny-Bentwood-headshot-v1_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
![Golin](/imager/publicfiles/judgesPhotos/55355/logo-golin_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
Speaker
Jonny Bentwood
global head of data & analytics, Golin
Jonny Bentwood heads data and analytics globally at Golin. Awarded four consecutive back-to-back wins from 2019 to 2022 for AMEC Large Research and Measurement Team of the Year, Jonny has put data at the centre of communications.
In his role, Jonny enables Golin’s clients to be data-driven. A firm believer that when art is combined with science and decisions purely based on instinct are rejected, then clients will have winning programs. A champion of using data to deliver focus through the customer journey, Jonny has challenged historic approaches to measurement to evolve the approach from descriptive to prescriptive to predictive.
THEMES
Understanding the data needs of different types of clients with their different PR objectives
How to unlock the data opportunities for your clients
The revenue opportunity for providing insight and outcome data linked to sales
Optimising data within your agency business to create a virtuous data flow which informs your campaign planning
12:40
Lunch and informal networking
A light, buffet style lunch will be served in the canal side break-out room
13:30
Chairperson's welcome back
![Ben Smith](/imager/publicfiles/judgesPhotos/77398/PXL_20240702_061512697.MP_16e19f44d3a7d10cad1c3d0c6e071d1e.jpg)
![PRmoment](/imager/publicfiles/judgesPhotos/55328/logo-prmoment_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
Chair
Ben Smith
PRmoment, founder
![Ben Smith](/imager/publicfiles/judgesPhotos/77398/PXL_20240702_061512697.MP_16e19f44d3a7d10cad1c3d0c6e071d1e.jpg)
![PRmoment](/imager/publicfiles/judgesPhotos/55328/logo-prmoment_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
Chair
Ben Smith
founder, PRmoment
Ben has over 20 years of publishing experience, building B2B communities through digital content, predominantly in the UK. PRmoment also has a franchise in India and a significant readership in the US.
Ben launched PRmoment in 2008and Creative Moment in 2018. He hosts the PRmoment Podcast, and no one globally has created and designed more speaker programmes for PR events in the last 15 years.
Ben is the curator of The PR Masterclass: PR & AI.
13:35
Masterclass 7: In-house panel - What do I want from my PR agency?
![Lucy Linthwaite](/imager/publicfiles/judgesPhotos/75395/lucy_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
![IBM](/imager/publicfiles/judgesPhotos/75396/ibm_logo_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
Chair
Lucy Linthwaite
IBM, director, global communications strategy and activation
![Lucy Linthwaite](/imager/publicfiles/judgesPhotos/75395/lucy_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
![IBM](/imager/publicfiles/judgesPhotos/75396/ibm_logo_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
Chair
Lucy Linthwaite
director, global communications strategy and activation, IBM
Lucy is a senior communications leader with over two decades of experience in both agency and in-house roles advising UK and Global public companies and private partnerships. She has worked for IBM since 2008.
She has worked on UK, European and global creative campaigns with high-profile B2C and B2B brands to protect and enhance reputations across media, social, with influencers and more. Developing strategies and stories that build profiles, drive organisational change and launch the latest and greatest innovations.
![Darshna Kamani](/imager/publicfiles/judgesPhotos/75565/darshna_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
![Dynatrace](/imager/publicfiles/judgesPhotos/75566/dynatrace_logo_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
Panellist
Darshna Kamani
Dynatrace, director, PR & Communications, International
![Darshna Kamani](/imager/publicfiles/judgesPhotos/75565/darshna_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
![Dynatrace](/imager/publicfiles/judgesPhotos/75566/dynatrace_logo_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
Panellist
Darshna Kamani
director, PR & Communications, International, Dynatrace
Darshna is an experienced communications professional in the technology and cybersecurity sectors.
She believes that communications should be integrated within the sales cycle.
Darshna has spent the last 10 years of her career in in-house roles, working for international firms FireEye, Barracuda, and now Dynatrace. Before that, she worked agency-side for 7 years.
THEMES
- Where do communications directors need agency support?
- Where do you get the best bang for your buck?
- What do in-house teams want from their PR agency?
- What is the best way to manage your agency team?
- Should comms directors go with a multi-specialist agency or a one-stop shop?
- What should the remit be of your PR firm? All content? Earned content? Earned social? Paid social?
- What is the objective of communication directors and how can their agencies help them achieve them?
- Product versus brand versus reputation versus sales: What are the priorities for in-house PR teams?
- This rise of industry personality: the importance of talent advocacy programs in modern PR
14:05
Masterclass 8: How to build and scale your independent PR firm
![Joe Walton](/imager/publicfiles/judgesPhotos/75051/joe_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
![Fight or Flight](/imager/publicfiles/judgesPhotos/75052/forf_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
Speaker
Joe Walton
Fight or Flight, co-founder
![Joe Walton](/imager/publicfiles/judgesPhotos/75051/joe_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
![Fight or Flight](/imager/publicfiles/judgesPhotos/75052/forf_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
Speaker
Joe Walton
co-founder, Fight or Flight
Joe is the co-founder of Fight or Flight, currently one of the UK's one of the hottest independent PR agencies. Joe has led multi-market programs for blue chips BAE Systems, IBM, LinkedIn, Microsoft, SAP and Symantec, as well as high growth scale-ups Concur, Tableau and Hybris en route to their respective sales.
Fight or Flight won a PRmoment Award for its 50 Shades of Ginger work with Roland DG in 2024.
THEMES
- How did Flight or Flight grow to a £6m independent PR firm in 4 years during a pandemic, a major tech downturn and the cost-of-living crisis?
- How do you win big clients when you are a small agency?
- The PR agency market has changed: Why there is less of a barrier to entry for smaller independent firms to win big accounts
- How to diversify your client offer, quickly
- When is a niche too niche?: Why many PR firms go too niche in their client proposition
- To grow, you are going to have to take risks
- Why, if you don’t hire aggressively, you will grow more slowly
14:35
Masterclass 9: PR’s Talent War: How can PR agencies attract and retain the best talent?
![Jim Donaldson](/imager/publicfiles/judgesPhotos/75125/jim_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
![The Jim Donaldson Partnership](/imager/publicfiles/judgesPhotos/75126/jdp_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
Speaker
Jim Donaldson
The Jim Donaldson Partnership, CEO and founder
![Jim Donaldson](/imager/publicfiles/judgesPhotos/75125/jim_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
![The Jim Donaldson Partnership](/imager/publicfiles/judgesPhotos/75126/jdp_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
Speaker
Jim Donaldson
CEO and founder, The Jim Donaldson Partnership
Having spent 15 years as a managing director at Hill & Knowlton, four years as EVP EMEA at Weber Shandwick, and almost 10 years as the CEO of UK and Middle East at Fleishman Hillard, Jim is one of the UK's most experienced and award-winning agency leaders.
He has global experience, particularly in the energy and industrial sectors, and has provided significant strategic counsel to senior Government officials on country positioning, branding, and FDI work.
THEMES
- What happened with PR's talent war - did the talent win?
- Why we’ve seen a generational shift in people’s attitude to work
- The post-Covid hybrid working challenge: Where does the UK sit?
- What will a PR career of the future look like?
- How to keep talent engaged in your business
- The tangibles and intangibles that attract and retain the best PR talent
- How to balance the longevity of talent development with shorter-term profit imperatives
15:05
Refreshments and networking break
15:20
Masterclass 10: A PR pitching code of practice: A set of standards for clients and agencies?
![Sharon Bange](/imager/publicfiles/judgesPhotos/75201/sharonbange_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
![Kindred](/imager/publicfiles/judgesPhotos/75202/kindred_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
Speaker
Sharon Bange
Kindred, joint managing director
![Sharon Bange](/imager/publicfiles/judgesPhotos/75201/sharonbange_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
![Kindred](/imager/publicfiles/judgesPhotos/75202/kindred_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
Speaker
Sharon Bange
joint managing director, Kindred
Sharon has been joint managing director of Kindred since 2018, in which time she’s helped to successfully reposition the agency as a specialist in purpose-led communications. This has involved diversifying Kindred’s client base, building on its original public sector specialism by winning household name brand and charity clients.
Sharon is passionate about running a business that walks the talk on making positive change - for its people, clients, the industry and beyond. This work has been recognised through Kindred’s B Corp certification, three consecutive years as Consultancy of the Year at the ESG Awards. Kindred has won multiple PRmoment Awards.
THEMES
Identifying common poor pitch behaviours from clients
Understanding the client perspective - lifting the lid on the reasons for buy-side pitch behaviour
What are the red flags? When not to pitch
Pitching templates launch: 1) A” How to run a brief” template, 2) A “How to run a tissue session” template, and 3) A “How to give feedback” template
15:50
Masterclass 11: The New Earned: Can PR Dominate Earned Social Content amongst Integrated Agency Teams?
![Anna Wilson](/imager/publicfiles/judgesPhotos/75315/anna_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
![Tangerine](/imager/publicfiles/judgesPhotos/75316/tangerine_communications_logo_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
Speaker
Anna Wilson
Tangerine, chief digital innovation officer
![Anna Wilson](/imager/publicfiles/judgesPhotos/75315/anna_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
![Tangerine](/imager/publicfiles/judgesPhotos/75316/tangerine_communications_logo_16e19f44d3a7d10cad1c3d0c6e071d1e.jpeg)
Speaker
Anna Wilson
chief digital innovation officer, Tangerine
Anna is a digital strategist, technology geek and is never away from her iPhone. She works with the team at Tangerine to create and implement digitally integrated strategies across multiple platforms that achieve real results. She also looks after training and development for The Juice Academy, the UK's first industry-led digital and social media apprenticeship.
THEMES
Why earned social can tell stories that stop scrolling
Why 85% of branded social content gets scrolled past
How earned content can stop the scroll on social
How to create emotive and compelling content on earned social
How to measure the quality of your earned social engagement
How Tangerine has pitched and won against social media agencies
16:20
Chairperson's closing remarks
![Ben Smith](/imager/publicfiles/judgesPhotos/77398/PXL_20240702_061512697.MP_16e19f44d3a7d10cad1c3d0c6e071d1e.jpg)
![PRmoment](/imager/publicfiles/judgesPhotos/55328/logo-prmoment_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
Chair
Ben Smith
PRmoment, founder
![Ben Smith](/imager/publicfiles/judgesPhotos/77398/PXL_20240702_061512697.MP_16e19f44d3a7d10cad1c3d0c6e071d1e.jpg)
![PRmoment](/imager/publicfiles/judgesPhotos/55328/logo-prmoment_16e19f44d3a7d10cad1c3d0c6e071d1e.png)
Chair
Ben Smith
founder, PRmoment
Ben has over 20 years of publishing experience, building B2B communities through digital content, predominantly in the UK. PRmoment also has a franchise in India and a significant readership in the US.
Ben launched PRmoment in 2008and Creative Moment in 2018. He hosts the PRmoment Podcast, and no one globally has created and designed more speaker programmes for PR events in the last 15 years.
Ben is the curator of The PR Masterclass: PR & AI.