AI in PR - Agenda

Sal Della Monica is Executive Vice President at MikeWorldWide, where he focuses on helping the agency grow, evolve its capabilities, and better connect its work to business outcomes for clients.

He brings more than 20 years of experience across corporate communications, brand marketing, and digital strategy, having led integrated programs for organizations including Google, American Express, Major League Soccer, and other global brands. His work spans reputation management, brand building, and communications strategy, with a consistent focus on how companies earn relevance and trust in a changing media landscape.

At MikeWorldWide, Sal plays a central role in shaping the agency’s positioning and go-to-market strategy, while also working across teams to integrate new capabilities into client offerings. More recently, he has been leading efforts to explore and apply AI across the communications function—developing tools, testing use cases, and helping clients understand where these technologies can drive meaningful impact.

Allison Spray is the EMEA Chief Data & Intelligence Officer at Burson. In her role, she is responsible for leading multi-disciplinary data & intelligence teams, bringing together the right talent and technology across EMEA to solve client challenges. She is focused on developing solutions for emerging client needs through the application of data, technology and AI.

She brings over a decade of experience in integrated measurement and creative brand strategy, overseeing global measurement and research programmes for Fortune 500 brands.

She is a respected industry figure and was an International Board Director for the International Association for the Measurement and Evaluation of Communications (AMEC) for more than half a decade. She has spoken on data and insights at numerous conferences, and in 2024 was recognised as Data Professional of the Year for EMEA in the SABREs.

Allison holds a postgraduate diploma with distinction from the Saïd Business School, University of Oxford, in artificial intelligence for business.

Andy Barr is a head of brand communications at Season One Communications, where he oversees both PR and Social Media clients. With over 20 years of experience in PR and communications, Andy has worked with some of the world's biggest brands and has spoken at conferences globally. He also writes PRmoment's Good and Bad PR column each week.

Andy is widely recognised for combining creative storytelling with sharp SEO and media strategy. He was one of the first people in the UK to understand the importance of link building from editorial sites for brand SEO performance. He's recently been researching the impact of different publishers on GEO results and he will share these findings at PR Masterclass AI in PR.

Luke English is a lawyer, who specialises in Media and Technology. He runs his own law firm English Media.

Luke has been in the media and tech industry for over 26 years and has worked for some of the biggest companies in the world, such as, Walt Disney, Sony Music and the BBC, advising on intellectual property.

Luke guest lectures on media and tech including at; Future Echoes in Sweden, Pro-Weekend in Spain, The Great Escape in Brighton, BPP law school in London, Bournemouth University, Arts University Bournemouth and Solent University in Southampton.

Luke's clients in the technology world have included; subscription models for dog food to high end cosmetics, software for hip replacements, ticketing to diary farms, Apps for Lego Star Wars games to playgrounds and terms and conditions for Hollywood FX companies to music festivals.

As a media and technology lawyer, for his client's, Luke has to stay up to date with the current A.I companies and the services they provide, against the background of English law and protecting intellectual property.

Kat has over 20 years of experience working in communications and strategic consultancy. She specialises in developing data-led earned media strategies designed to influence audience behaviour. Her experience has spanned working on government early years' health and behaviour change campaigns including launching Change4Life with Public Health England to devising global platforms and narratives for the likes of Mars and PepsiCo.

As founder and Co-CEO of Boldspace, Mike helps brands cut through the noise, tell powerful stories and make PR a true business driver - building reputation, driving growth & demonstrating the impact of PR and strategic communications on business performance.

With a background spanning corporate and consumer communications, Mike has advised some of the world’s biggest brands and the most exciting high-growth businesses of tomorrow - organisations like Revolut, Nationwide, Argos, Barclays and the UK Government - on how to build trust, manage reputational risk and deliver strategic communications that align with commercial objectives.

Graz has spent most of her career working for two agencies. The first, she climbed the ranks to MD building the business pre and post-sale. The second, Third City, she co-founded in 2011.

An award-winning PR and digital comms agency, Third City is one of the fastest growing independents in the UK, and they are known for combining high-level creativity and consultancy. This means their culturally relevant campaigns change how consumers think, feel, behave and buy.

Harriet Meyer is an award-winning financial journalist, editor and creator of AI for Media, with more than two decades of experience writing for national newspapers, magazines and websites. She contributes to Times Money Mentor, The Guardian, The Sunday Times and The Sun, among others. Alongside her journalism, Harriet works with PR, news and content teams to help them adopt AI with confidence — streamlining workflows, boosting creativity, and staying competitive. She recently joined the British Society of Magazine Editors’ panel on making AI your friend, sharing how media organisations can embrace its opportunities. Harriet has also appeared on BBC radio, TV and podcasts to demystify topical money issues and talk about the future of media.

Sneha is a Corporate Affairs leader working most recently at L&G as Director of External Communications and before that Blackstone covering EMEA communications. Prior to moving into corporate comms, Sneha worked extensively in political communications advising senior politicians on marketing, digital, and media relations. This includes for the Mayor of London, at HM Treasury and in Parliament.

Dulcie is a results-driven professional with over 20 years experience, developing and executing integrated corporate communications strategies that drive business objectives and protect brand reputation. Her expertise spans executive communications (thought leadership, presentations); internal communications and change management; media relations (broadcast, financial, technology), and crisis management. She prides herself on her ability to translate complex narratives, particularly in the B2B Cybersecurity sector, into clear, compelling narratives for diverse stakeholder groups that help achieve our business goals.

Roopa Ramaiya is Head of EMEA PR at Procore, a construction management platform that uses AI to help teams work smarter and turn project data into better decisions.

Roopa brings deep experience across tech, fintech and regulated markets, having built communications strategies and narratives at companies including Feedzai, Luno, Zendesk, HSBC and Barclays. Throughout her career, Roopa has focused on translating complex innovation and technical concepts into clear, credible stories that build trust for both new and established categories.

Sebrina's journey in communications has been marked by a relentless pursuit of excellence. She believes in the transformative power of effective communication, whether it's crafting compelling narratives, building strong relationships, or driving impactful campaigns.

Peter Heneghan is an acclaimed communications, digital and AI expert who has worked for prestigious organisations like the BBC News, Channel 4, BuzzFeed and 10 Downing Street.

In May 2023, he launched The Future Communicator - an integrated communications and AI agency that empowers business leaders and brands to shape their future and communicate with clarity.

He has spent three and a half years as the UK Government's head of the digital communications profession, where he played a critical role in the country's communications and behavioural response to the Covid-19 pandemic.

Under his leadership, digital communications became more editorial, direct, audience-first, empathetic, and data-driven.