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Masterclass Themes
The GEO audience triangle: Are you creating content for journalists, LLM algorithms or consumers?
Earned Media is the new SEO: How PR performance influences GEO results
20% for free: Your owned media GEO opportunity
Understanding the power of PR: Anyone can now make content, not everyone can make the news
Best practice guide: A GEO audit and a GEO programme framework
What content sources do the different LLMs use?
The story you place isn’t the story people receive
Why LLM visibility is the UK PLC’s most overlooked corporate risk
Misinformation is free, trust is expensive: Will LLM’s kill most commercial publishing models?
The impact of misinformation on GEO results
Testimonials
Still buzzing from the PRmoment Agency Growth Forum last week, a brilliant day of learning, inspiration and re-connecting with friends
Daisy Pack, managing director, Hunter PR UK
I have made no secret of the fact that PRmoment events are the highlight of my calendar. The format of 20 minute sessions really works for a busy mind like mine. Yesterday's Growth forum was exceptional. Even better than last year, which I wasn't sure was possible!
Lynsey Barry, CEO and founder, Five not 10
“This is a really standout event in the calendar which champions and empowers independent agencies when it comes to driving growth, with a stellar line-up of speakers.”
“Thank you for another great event yesterday. I had a virtual ticket and it was brilliant. Really great line-up and a lot of insightful and useful nuggets shared!”
Ceriann Smith, director of strategy & creative, Playtime PR
“PRmoment’s PR Masterclass: The Intersection of Data, Planning, and Measurement is genuinely one of the most interesting conferences I’ve been to in ages with a mix of data geeks, creatives, academics and strategists sharing practical tips on how to use data in comms."
Marianne Morgan, insight and evaluation lead, Information Commissioner's Office
“PRmoment PR Masterclass: The Agency Growth Forum is one of the most insightful, well-organised, and thoughtfully planned events in the PR calendar. The event featured extensive networking opportunities, engaging presentations, a well-planned agenda, and experienced speakers.”
Alina Sysoeva, deputy head of PR, Drofa Comms
“I loved the format—20-minute sessions on a specific challenge with a 10-minute Q&A—all of which was relevant to my PR world at Bluestripe Group. I think I’d forgotten how helpful these events can be, as more often than not, I'm at events in my client's industry rather than my own. I left feeling motivated and inspired.”
Lucy Figiel, associate director, Bluestripe Group
“I liked the rapid fire Q&A format … people normally take ages to answer one question!”
Joe Walton, managing partner, Fight or Flight
“Genuinely the best PR conference I've attended.”
Oliver Budgen, CEO, Bud
“Every talk was relevant, the 20-minute presentations were spot on, and the calibre of speakers was awe-inspiring. By the end of the day I was exhausted but buzzing AND I was not sold to for a whole eight hours - the dream! Now to go and put the four million things I learnt into practice…”
Lynsey Barry, CEO and founder, Five not 10
“Completely buzzing from a phenomenal day in London for PRmoment's PR Masterclass: The Agency Growth Forum. It was just great to be in a room full of people all motivated by the same desire and determination to grow and build the best agencies they can, experiencing the same challenges, lows, highs and the everyday rollercoaster thrill that is agency life.”
“Brilliant range of speakers, insightful topics, practical advice, great networking - and all in one day! Well worth attending for leaders who are looking to take their agency to the next level. Focused, punchy, thought-provoking and more!”
Eileen Boydell, managing director, The PR Network
Wow - what a conference! Absolutely loved attending PRmoment’s AI in PR Masterclass!
Jordan Wood, account director, Fleet Street
PRmoment's AI in PR Masterclass — a well-curated series of sessions exploring how AI is actually being used in journalism, agency life, in-house teams, content production, and more.
Miles Hill, senior vice president, The Bliss Group
Still buzzing from the PRmoment Agency Growth Forum last week, a brilliant day of learning, inspiration and re-connecting with friends