The Intersection of PR and GEO - Wednesday 25th February 2026

The Intersection of PR and GEO
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What is the PRmoment Masterclass: The Intersection of PR and GEO?

Join PRmoment for a Masterclass featuring 10 of the industry’s foremost experts. You will walk away with a clear, actionable strategy for adapting your content to an AI-first search environment, learning directly how factors like media influence and sentiment translate into higher recommendation scores and competitive advantage over your rivals. This event is essential for every communicator serious about protecting and building their brand reputation in the age of generative search.

Why attend?

The rapid rise of AI search tools like Google's AI Overviews and generative platforms like ChatGPT has fundamentally broken traditional SEO models. Today, brand visibility is determined not by links and keywords, but by trust, authority, and accurate citation within Large Language Models. This is why the intersection of PR and GEO is the most critical topic in communications today: Earned Media—with its emphasis on quality, verified journalists, and positive sentiment—is the single greatest signal of credibility that an LLM can recognise. If your content isn't seen and trusted by the AI, your brand is invisible to the next generation of buyers who now rely on synthesised answers for their research.

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Where and When?

25th February 2026 at 08:30 GMT
Lumiere London, 6-14 Underwood Street, N1 7JQ, London

Both in person and virtual tickets are available.

Virtual tickets: from £199 +VAT
Face-to-face tickets: from £399 +VAT

Discounted tickets
We don’t want anyone who would like to attend to be unable to. A limited number of reduced-price face-to-face tickets and virtual tickets have been set aside for people who would like to come but cannot afford the ticket price. Please contact siobhan@prmoment.com if you feel you are appropriate for this offer and would like to be sent our bursary form.

Key Info
  • Lumiere London is a fully accessible venue
  • You can attend a PRmoment Masterclass in person or virtually
  • Each of the 10 masterclasses lasts 20 minutes, followed by an interactive 10 minute Q&A
  • Our bespoke, virtual livestream platform brings the in-room experience directly to you, complete with real-time, embedded Q&A
  • No sponsors present. We don’t believe in charging delegates for a ticket and filling the room with salespeople!
  • All speakers are selected purely on merit and expertise; no sponsors, no paid for speaking slots
  • Recordings of each masterclass are shared with both face to face and virtual attendees post event
  • Breakout room & barista coffee provided, plus refreshments throughout the day, with all dietary needs accommodated
  • Flexible schedule to catch all or select sessions

You can find testimonials of previous PR Masterclasses here, and photo's of the face to face and virtual experience here.

Masterclass Themes
  • The great media relations comeback
  • Earned Media is the new SEO: How PR performance influences GEO results
  • 20% for free: Your owned media GEO opportunity
  • Understanding the power of PR: Anyone can now make content, not everyone can make the news
  • Best practice guide: A GEO audit and a GEO programme framework
  • What content sources do the different LLMs use?
  • The story you place isn’t the story people receive
  • Why LLM visibility is the UK PLC’s most overlooked corporate risk
  • Misinformation is free, trust is expensive: Will LLM’s kill most commercial publishing models?
  • The impact of misinformation on GEO results

Testimonials
stars Still buzzing from the PRmoment Agency Growth Forum last week, a brilliant day of learning, inspiration and re-connecting with friends
Daisy Pack, managing director, Hunter PR UK
stars I have made no secret of the fact that PRmoment events are the highlight of my calendar. The format of 20 minute sessions really works for a busy mind like mine. Yesterday's Growth forum was exceptional. Even better than last year, which I wasn't sure was possible!
Lynsey Barry, CEO and founder, Five not 10
stars “This is a really standout event in the calendar which champions and empowers independent agencies when it comes to driving growth, with a stellar line-up of speakers.”
Lottie West, global head of PR, Fox Agency
stars “The best day I’ve spent at work for ages!”
Anita Morris, managing director, Anita Morris Associates Ltd
stars “Thank you for another great event yesterday. I had a virtual ticket and it was brilliant. Really great line-up and a lot of insightful and useful nuggets shared!”
Ceriann Smith, director of strategy & creative, Playtime PR
stars “PRmoment’s PR Masterclass: The Intersection of Data, Planning, and Measurement is genuinely one of the most interesting conferences I’ve been to in ages with a mix of data geeks, creatives, academics and strategists sharing practical tips on how to use data in comms."
Marianne Morgan, insight and evaluation lead, Information Commissioner's Office
stars “PRmoment PR Masterclass: The Agency Growth Forum is one of the most insightful, well-organised, and thoughtfully planned events in the PR calendar. The event featured extensive networking opportunities, engaging presentations, a well-planned agenda, and experienced speakers.”
Alina Sysoeva, deputy head of PR, Drofa Comms
stars “I loved the format—20-minute sessions on a specific challenge with a 10-minute Q&A—all of which was relevant to my PR world at Bluestripe Group. I think I’d forgotten how helpful these events can be, as more often than not, I'm at events in my client's industry rather than my own. I left feeling motivated and inspired.”
Lucy Figiel, associate director, Bluestripe Group
stars “I liked the rapid fire Q&A format … people normally take ages to answer one question!”
Joe Walton, managing partner, Fight or Flight
stars “Genuinely the best PR conference I've attended.”
Oliver Budgen, CEO, Bud
stars “Every talk was relevant, the 20-minute presentations were spot on, and the calibre of speakers was awe-inspiring. By the end of the day I was exhausted but buzzing AND I was not sold to for a whole eight hours - the dream! Now to go and put the four million things I learnt into practice…”
Lynsey Barry, CEO and founder, Five not 10
stars “Completely buzzing from a phenomenal day in London for PRmoment's PR Masterclass: The Agency Growth Forum. It was just great to be in a room full of people all motivated by the same desire and determination to grow and build the best agencies they can, experiencing the same challenges, lows, highs and the everyday rollercoaster thrill that is agency life.”
Catherine Frankpitt, managing director, Strike Communications
stars “Brilliant range of speakers, insightful topics, practical advice, great networking - and all in one day! Well worth attending for leaders who are looking to take their agency to the next level. Focused, punchy, thought-provoking and more!”
Eileen Boydell, managing director, The PR Network
stars Wow - what a conference! Absolutely loved attending PRmoment’s AI in PR Masterclass!
Jordan Wood, account director, Fleet Street
stars PRmoment's AI in PR Masterclass — a well-curated series of sessions exploring how AI is actually being used in journalism, agency life, in-house teams, content production, and more.
Miles Hill, senior vice president, The Bliss Group