The Intersection of PR and GEO - Agenda

Speaker

Chloe Lovato

insights and analytics manager, Golin

Chloe works as an analytics specialist across Golin’s consumer, corporate, and technology clients, using insights and analytics to inform impactful campaigns and communications strategies.

Recognised by PR measurement governing body, AMEC, for excellence in integrated communication measurement/research, her reporting and analytics processes decode cultural and market dynamics into meaningful insights, helping clients navigate complex landscapes and build future-proof strategies.

With a background in political science at NATO and an MSc in Strategic Communications from the London School of Economics, Chloe brings a global perspective to PR. Specializing in the intersection of culture, data, and impactful communications, she ensures brands engage effectively within evolving global contexts.

Speaker

Kat Skitch

associate strategy director, Golin

Kat is a strategic planner at Golin, working across global consumer and technology clients to shape insight-led communications strategies. She brings a sharp analytical lens to brand planning, using data to unlock audience understanding, cultural relevance and measurable impact.

Recognised as a rising star in PR measurement by industry body AMEC, Kat helps clients prove the value of their PR and social activity with clarity and confidence. Her background spans both creative and technical roles, including at LADbible, where she translated platform and audience insights into partnership strategies - and earlier positions across SEO, SaaS and market research.

With extensive experience in data analytics, Kat also holds credentials in applying AI for intelligent insights. She leverages emerging tools to enhance planning, from trend forecasting to campaign development and evaluation.

Speaker

Darryl Sparey

managing director & co-founder, Hard Numbers

Darryl is MD and Co-Founder of Hard Numbers, the AMEC, PR Moment, PRCA DARE, CIPR and UK Agency of the Year Award winning, performance-driven communications consultancy. Hard Numbers marries killer creative with commercial acumen to create campaigns that drive a demonstrable return on investment. Unlike many agency founders, Darryl spent much of his career in business development. After ten years running sales and marketing for Precise (now Onclusive), he moved into digital marketing, running the London office of a Search Engine Marketing agency. He then moved into PR as a board director of Hotwire. Darryl is a Fellow of both the PRCA and CIPR and is a CIPR Chartered Practitioner and member of AMEC, but his most important job is that of father to his children, Hudson and Halia.

Speaker

Jamie Stanley

head of content, SUSO Digital

Jamie was previously Head of Content at the 4media Group (UK and US) (now called Unturned) for a number of years. He led PR creative, content, and research strategy for a stack of clients including Nationwide, Admiral, Bandai Namco. He holds a Master’s degree in Print Journalism from the University of Sheffield and a Bachelor’s in English Studies from the University of Nottingham.

Speaker

Lucy Hart

executive strategy director, The Romans

Lucy has worked in brand building for around 15 years working with multi-award winning agencies and brands devising the kinds of strategies and campaigns that push boundaries, open minds and deliver business results that matter.

As a strategist she is fascinated by consumer behaviour, the psychology of minds and decision making and understanding how we can use those insights to devise multi-channel campaigns lead by earned media, reinforced by paid. Lucy has a special interest in influencer marketing and content creators.

Speaker

David Clare

director & head of fusion, Fire on the Hill

David Clare is a Director at Fire on the Hill and Head of Fusion, the agency’s dedicated digital practice helping brands stay visible, credible, and competitive across search, social, content, influencer marketing, paid media, and GenAI. He leads the team behind Fusion’s GEO (Generative Engine Optimisation) service, which helps organisations shape and measure how they appear in AI-generated answers across platforms such as ChatGPT, Perplexity, and Google’s AI Overview.
Throughout his career, David has been driven by what’s next in communications, from exploring social media’s potential in corporate and crisis communications to leading integrated strategies that unite PR, content, and SEO. He has supported brands including the BBC, HSBC, Red Bull, Evernote, and Shazam, helping them connect creativity with measurable impact, build authority, and stay visible through constant change. His in-house experience at Microsoft and Meta has further shaped his strategic and digital-first approach.
Today, David is at the forefront of the shift to GenAI-driven discovery, guiding brands as they adapt to the evolving search landscape and build lasting visibility in the brave new world of AI.

Speaker

Alicia Solanki

senior vice president, EMEA & UK market lead, TEAM LEWIS

Alicia is an experienced PR and communications board director with over 20 years’ international agency experience. Starting her career in the Omnicom family, Alicia left to join independent marketing agency TEAM LEWIS in 2024.

With a background in corporate and technology consulting, but a generalist at heart, Alicia is now heading up the UK market. In this role she’s part of a leadership team driving rapid digital transformation for clients.

Modernising traditional approaches to PR to harness the power of data and analytics, artificial intelligence and creative content engines to deliver stickier client outcomes across multiple channels.

Alicia is also passionate about increasing diversity in the communications sector and has led several industry-wide initiatives to drive inclusivity. She is also a recently qualified business coach.

Speaker

Felix Danczak

head of AI & Growth, Pembroke VC

Felix Danczak is a technology leader focused on AI-native strategy and go-to-market. He works with venture funds and high-growth companies to re-architect products, organisations, and commercial models for the post-knowledge economy. He is currently Head of Growth & AI at Pembroke VCT, is the author of Market-Led Growth: A New Operating Model for the Age of AI and previously held leadership roles at Zephr, Zuora and Signal AI,

Speaker

Kerry Parkin

founder, The Remarkables

Kerry Parkin is the Founder of The Remarkables. She has held senior roles at Allwyn, Zip Co, Nokia, Costa Coffee, Pernod Ricard and Teneo, specialising in crisis and issues management, corporate affairs, CEO advisory and social impact. She is also a Trustee of Survivors of Bereavement by Suicide (SoBS), leading national work on language reform, bereavement rights and suicide prevention.

In 2025 she launched The Mark, a GEO/LEO proposition that helps brands understand and improve how they appear in AI-generated answers through structured prompt testing and visibility analysis.

Speaker

Rob Waugh

freelance contributor, Press Gazette

Rob Waugh is one of Britain's leading technology and science journalists, and has written about artificial intelligence, apps and technology for newspapers including the Daily Mail, New York Post, Metro and the Telegraph over the past 25 years, and has recently exposed AI-generated ‘fake experts’ in Britain’s media in a series of articles for Press Gazette. His book on the history of AI and robotics, Nasa’s Bees, is out in Britain soon.

Speaker

Becca Williams

founder, Antidote Communications

Becca is CEO of Antidote Communications, a leading CommsTech PR agency which fuses communications expertise with technical knowledge.

An experienced communicator, Becca has crafted campaigns for household names such as LinkedIn, Santander, John Lewis and McKinsey, through to bleeding-edge challenger brands such as KETS Quantum Security and Avantgarde. At Antidote, she champions innovation, creativity, and entrepreneurship - empowering her team to tear up rulebooks and commercialise breakthrough ideas.