PR Masterclass: AI in PR - Wednesday 2nd July 2025

PR Masterclass: AI in PR
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When & where?

Wednesday 2nd July, 08:30 - 16:30, King's Place Events, London.

What is the PR Masterclass: AI in PR?

PR Masterclass: AI in PR, expertly curated by PRmoment, is your essential deep dive into the transformative power of artificial intelligence within the public relations landscape.

This dynamic event goes beyond surface-level discussions, offering practical insights and actionable strategies you can implement immediately.

Through a blend of engaging presentations, real-world case studies, and interactive Q&A sessions with leading industry experts, you'll gain a comprehensive understanding of how AI tools can revolutionise your workflows, enhance creativity, and drive impactful results.

Don't miss this opportunity to future-proof your skills and connect with peers who are equally passionate about leveraging AI's potential in PR.

FAQs:

  • You can attend in person or virtually
  • Each of the 10 masterclasses lasts 20 minutes, followed by an interactive 10 minute Q&A
  • Recordings of each masterclass are shared post event
  • Laptop breakout room & barista coffee provided
  • Flexible schedule to catch all or select sessions
  • No sponsors present. We don’t believe in charging delegates for a ticket and filling the room with salespeople!

You can find testimonials of previous PR Masterclasses here, and photo's of the face to face and virtual experience here.

Why attend?

Simply put, this isn't just another industry event; it's your strategic advantage in a rapidly evolving field.

You'll gain firsthand knowledge of the AI tools that are reshaping PR, moving beyond theoretical discussions to understand concrete applications.

Imagine leaving with a toolkit of AI-powered solutions for tasks that will directly impact your daily work.

Beyond the practical takeaways, you'll have the invaluable opportunity to network with forward-thinking PR professionals and learn directly from industry pioneers who are already successfully integrating AI into their strategies.

Invest in your future, elevate your skills, and position yourself as an AI-savvy PR leader – the PR Masterclass: AI in PR is a crucial step in that journey.

Key Themes
  • How to Integrate AI into your PR workflow
  • The impact of AI on journalism
  • AI as a content production tool
  • Is LLM optimisation PR's biggest opportunity of our lifetimes?
  • How will AI impact the agency business model?
  • How to build and scaling AI-powered PR tools
  • The legal implications of AI in your communications
  • The intersection of PR and AI for in-house communicators
  • How to move from AI experimentation to implementation

Testimonials
stars "I just wanted to drop you a note to say how brilliant the Masterclass was. It was so useful to get some practical advice, take part in honest discussions and hear so many inspiring talks from such a great lineup of speakers. I'd also like to give a shout out to the yummy food and perfect notebooks."
George Blizzard, co-founder, The PR Network
stars "A huge thank you for yesterday! I was so impressed with the relevance and pithiness of each masterclass. Really, really valuable – please run it again!"
Katie de Cozar, director, CCgroup
stars “The best day I’ve spent at work for ages!”
Anita Morris, managing director, Anita Morris Associates Ltd
stars “Thank you for another great event yesterday. I had a virtual ticket and it was brilliant. Really great line-up and a lot of insightful and useful nuggets shared!”
Ceriann Smith, director of strategy & creative, Playtime PR
stars “I loved the format—20-minute sessions on a specific challenge with a 10-minute Q&A—all of which was relevant to my PR world at Bluestripe Group. I think I’d forgotten how helpful these events can be, as more often than not, I'm at events in my client's industry rather than my own. I left feeling motivated and inspired.”
Lucy Figiel, associate director, Bluestripe Group
stars “Every talk was relevant, the 20-minute presentations were spot on, and the calibre of speakers was awe-inspiring. By the end of the day I was exhausted but buzzing AND I was not sold to for a whole eight hours - the dream! Now to go and put the four million things I learnt into practice…”
Lynsey Barry, CEO and founder, Five not 10