The Agency Future Forum - Thursday 19th November 2026

The Agency Future Forum
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What is the PRmoment Masterclass: The Agency Future Forum?

The PR landscape is shifting rapidly. Between economic uncertainty, technological disruption, evolving client expectations, and shifting commercial models, agency leaders face an increasingly complex road to sustainable growth.

PR Masterclass: The Agency Future Forum is an exclusive, high-intensity masterclass designed for PR agency founders, directors, and senior leaders navigating these exact pressures.

Built on an editorial-led, sponsor-free approach, this session bypasses high-level theory and sales pitches to deliver practical, board-level strategy. Bringing together industry leaders and agency growth experts, the forum offers a transparent look at what it takes to build a resilient, scalable, and highly valuable agency in today's market. Through focused insight sessions and interactive peer-to-peer discussion, you’ll gain real-world frameworks to future-proof your commercial strategy, team, and operations.

Why attend?

Navigating agency growth can often feel like solving a moving puzzle. The Agency Future Forum gives you the dedicated space, sharp insights, and actionable tools to stay ahead of the curve.

  • Drive Sustainable Growth & Revenue: Learn proven frameworks to systematically convert referrals, expand existing accounts, and transition away from unpredictable pitch cycles.
  • Sharpen Positioning & Pricing: Discover how to articulate your agency's true impact, eliminate over-servicing, and command higher fees while winning work more consistently.
  • Build Value & Future-Proof Operations: Equip your leadership team to run autonomous operations, manage legal risk, and build a high-value agency designed for long-term scale or exit.
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Where and When?

Thursday 19th November 2026 at 08:30 GMT
LA GALERIA, Underwood Street, London, N1 7JQ

Both in person and virtual tickets are available.

Virtual tickets: from £199 +VAT
Face-to-face tickets: from £399 +VAT

Discounted tickets
We don’t want anyone who would like to attend to be unable to. A limited number of reduced-price face-to-face tickets and virtual tickets have been set aside for people who would like to come but cannot afford the ticket price. Please contact siobhan@prmoment.com if would like to be sent our bursary form.

FAQs
  • Lumiere London is a fully accessible venue
  • You can attend a PRmoment Masterclass in person or virtually
  • Each of the 12 masterclasses lasts 20 minutes, followed by an interactive 10 minute Q&A
  • Our bespoke, virtual livestream platform brings the in-room experience directly to you, complete with real-time, embedded Q&A
  • All speakers are selected purely on merit and expertise; no sponsors, no paid-for speaking slots
  • Recordings of each masterclass are shared with both face to face and virtual attendees post event
  • Breakout room and barista coffee provided, plus refreshments throughout the day, with all dietary needs accommodated

You can find testimonials of previous PR Masterclasses here, and photo's of the face to face and virtual experience here.

Key Themes
  • The Untouchable, Intangible Momentum of Growth
  • PR's culture and talent challenge
  • Why is the PR market not growing?
  • The Intersection of AI and Humans in Creative Teams
  • LLMs just broke the deal. The one that made the whole internet work. What comes next?
  • Why I've never felt so confident about the future of Public Relations
  • The Intersection of Social, Creator and Content
  • PR is not Dead. But it must be reborn
  • How will AI change the agency proposition? Reshaping PRs role: There still are lots of problems but the problems are different
  • How to make money in PR

Testimonials
stars “The best day I’ve spent at work for ages!”
Anita Morris, managing director, Anita Morris Associates Ltd
stars "A huge thank you for yesterday! I was so impressed with the relevance and pithiness of each masterclass. Really, really valuable – please run it again!"
Katie de Cozar, director, CCgroup
stars “This is a really standout event in the calendar which champions and empowers independent agencies when it comes to driving growth, with a stellar line-up of speakers.”
Lottie West, global head of PR, Fox Agency
stars “Thank you for another great event yesterday. I had a virtual ticket and it was brilliant. Really great line-up and a lot of insightful and useful nuggets shared!”
Ceriann Smith, director of strategy & creative, Playtime PR
stars “PRmoment’s PR Masterclass: The Intersection of Data, Planning, and Measurement is genuinely one of the most interesting conferences I’ve been to in ages with a mix of data geeks, creatives, academics and strategists sharing practical tips on how to use data in comms."
Marianne Morgan, insight and evaluation lead, Information Commissioner's Office
stars “PRmoment PR Masterclass: The Agency Growth Forum is one of the most insightful, well-organised, and thoughtfully planned events in the PR calendar. The event featured extensive networking opportunities, engaging presentations, a well-planned agenda, and experienced speakers.”
Alina Sysoeva, deputy head of PR, Drofa Comms
stars “I loved the format—20-minute sessions on a specific challenge with a 10-minute Q&A—all of which was relevant to my PR world at Bluestripe Group. I think I’d forgotten how helpful these events can be, as more often than not, I'm at events in my client's industry rather than my own. I left feeling motivated and inspired.”
Lucy Figiel, associate director, Bluestripe Group
stars “I liked the rapid fire Q&A format … people normally take ages to answer one question!”
Joe Walton, managing partner, Fight or Flight
stars “Genuinely the best PR conference I've attended.”
Oliver Budgen, CEO, Bud
stars “Every talk was relevant, the 20-minute presentations were spot on, and the calibre of speakers was awe-inspiring. By the end of the day I was exhausted but buzzing AND I was not sold to for a whole eight hours - the dream! Now to go and put the four million things I learnt into practice…”
Lynsey Barry, CEO and founder, Five not 10
stars “Brilliant range of speakers, insightful topics, practical advice, great networking - and all in one day! Well worth attending for leaders who are looking to take their agency to the next level. Focused, punchy, thought-provoking and more!”
Eileen Boydell, managing director, The PR Network
stars Wow - what a conference! Absolutely loved attending PRmoment’s AI in PR Masterclass!
Jordan Wood, account director, Fleet Street
stars Still buzzing from the PRmoment Agency Growth Forum last week, a brilliant day of learning, inspiration and re-connecting with friends
Daisy Pack, managing director, Hunter PR UK
stars PRmoment's AI in PR Masterclass — a well-curated series of sessions exploring how AI is actually being used in journalism, agency life, in-house teams, content production, and more.
Miles Hill, senior vice president, The Bliss Group
stars It’s not often you reach the end of a full day of masterclasses and don’t feel a little bit fatigued - but I genuinely left the PRmoment AI in PR Masterclass with a spring in my step - and I don’t think it was just the complementary flat whites! Huge thanks to PRmoment for curating such a comprehensive line up of speakers!
Izzy Shipley, account director, Third City
stars I spent a great day at PRmoment's Masterclass AI in PR. All the speakers smashed their brief and gave interesting, short talks jam-packed with practical, useful insights. There were so many interesting takeaways. I haven't written so many notes for a long time.
Richard Bagnall, co-founder, CommsClarity
stars I just wanted to drop you a line to say how wonderful I thought the PRmoment AI in PR Masterclass was yesterday. It was thoroughly engaging, well ran and as a virtual attendee, I found it hugely enjoyable.
Helen Smith, strategic communications PR lead, Slimming World
stars Had a great time at PRmoment’s agency growth day last Wednesday - great opportunity to connect with other agency owners and operators.
Otto Jacobsson, CFO, YAP Global
stars "I just wanted to say thank you for such a great event today. It was so well run and the content so incredibly valuable and insightful. The food was also amazing!"
Natalie Ward, account executive, Muck Rack